Although marketing efforts can help build brand awareness and differentiate your product, they’re often not enough to drive actual sales.

You can lessen the load on marketing and grow your business at the same time by cultivating relationships with current customers and turning them into brand advocates. By following a few proven strategies, you’ll have customers singing your praises and delivering new business in a cost-effective manner.

In this article, Arteen Arabshahi offers five tips for turning your best customers into brand advocates.

From an early age, we’re taught that sharing is caring. But companies such as Airbnb and Uber are proving that sharing is also big money.

The size of the global sharing economy was approximately $15 billion in 2014, and it’s projected to reach $335 billion by 2025. As the sharing economy grows, it’s going to spur new tools and services and touch even more aspects of our lives.

In this article, TX Zhuo explains the origins of the sharing economy and predicts the next wave of innovation.

With all the trends that can come and go in the marketplace, one asset has no expiration date: brand advocates.

Gaining consumer buy-in requires shifting your marketing game to the next level. Thankfully, expanding your business with a powerful customer base already in the fold can make your efforts more engaging and profitable. The “slow and steady” approach to growth will help you maintain brand consistency and keep your brand advocates engaged.

In this article, TX Zhuo explains several marketing strategies to help improve your efforts to ensure consumer buy-in.