Although marketing efforts can help build brand awareness and differentiate your product, they’re often not enough to drive actual sales.

You can lessen the load on marketing and grow your business at the same time by cultivating relationships with current customers and turning them into brand advocates. By following a few proven strategies, you’ll have customers singing your praises and delivering new business in a cost-effective manner.

In this article, Arteen Arabshahi offers five tips for turning your best customers into brand advocates.