E-commerce is one of the most influential developments of the Internet age, yet in many ways it is still in its relative infancy. Online transactions make up only 7 percent of all retail in the United States, up from 2.8 percent in 2006. The growth of e-commerce is even more pronounced in emerging markets such as India, where online retail sales jumped from 3 percent in 2010 to 34 percent in 2014.
This growth is spurred, in part, by the technology continuously developed to improve the online shopping experience for both customers and sellers.
Between the robust payment infrastructures of companies such as PayPal and the centralized hubs of discovery like Amazon, e-commerce has thrived in recent years. But refinement is always possible, and the tech landscape is crafting exciting developments to build into the e-commerce process. Read the full article here.