Keeping customers happy is your biggest asset as a business. If you’re not yet sold on the idea, consider that a 2 percent increase in customer retention has the same effect as decreasing costs by 10 percent. Not only that, but it costs over six times more to get a new customer than it does to keep one.
Clearly, it’s in every company’s best interests to keep their customers happy. Having this knowledge is a great first step, but implementing the idea and then maintaining customer satisfaction requires a few simple steps.
So how do you actually keep customers happy?
1. Keep Track of Customer Activity
Without insight into how your customers are behaving, how do you know what they want? Tracking is a great way to actually see what they are looking for.
To start, it helps to answer the following questions:
- Which pages are their favorites on your website?
- What links do they like best?
- How long are they looking at certain products before they move on?
Be sure to identify potential churn early on. Learning how your customers behave allows you to tweak your products, services, and even your website toward their needs.
Tools such as Preact allow businesses to learn about their customers. Preact provides useful data for marketing and advertising purposes, allowing you to make more informed business choices.