The 20/20/20 Rule: A Road Map To Marketplace Success

Uber, unlike many startups, has already figured out how to make money. The company has created a product that can offer both value to consumers and strong margins for itself.

When you think about new marketplaces in the tech industry, you must consider how they affect the three key stakeholders in the equation: the consumer, the seller, and the marketplace itself. If Uber and similar companies are willing to push their business models to their best possible conclusions, they can not only survive but flourish.

With that in mind, I came up with a simple rule to determine whether a tech marketplace is built to last:  the 20/20/20 rule.

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