For most startups, one of the most exciting and frustrating phases is deciding how to price their offering for their first paying customer.
Pricing is especially tricky for enterprise startups because there’s very little data available, and new entrepreneurs often price their product or service way below its value.
Being able to charge more for a product is great, but along with higher prices come longer sales and payment cycles. Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics.