When entering a shared marketplace, you have to consider the keyword there -- “shared.” To partake in the benefits, you need to make it a win-win for everyone involved.
That means catering to those who have a stake in its performance, including supply, demand and the marketplace platform itself. Uber is successful because it covers its bases -- it vets drivers, provides consistent, flexible work and delivers an outstanding customer experience to riders.
Businesses tend to fall flat in a sharing economy for four main reasons, but you can avoid that fate by following a few simple rules.