No one is immune to complacency. A company sits back to ride a wave of success only to find some scrappy startup making a leaner, meaner product targeted directly to its users. Suddenly, it becomes irrelevant — or at least loses some of its relevance.
That’s what happened to Microsoft. It had held onto the belief that its dominance would allow it to dictate the pace of innovation, and that was a mistake.
But with the appointment of Satya Nadella as CEO, Microsoft is experiencing resurgence.