A growing business needs boomerangs: customers who keep coming back.
Service marketplaces such as Uber, Airbnb, and ClassPass understand this better than anyone else. Repeat customers are their bread and butter, so these companies have developed smart strategies to satisfy customers and encourage return visits. Entrepreneurs can foster the same customer loyalty by taking a page out of the service marketplace playbook.
In this article, TX Zhuo explains how to keep your customers by keeping them happy.