As king of the hill in its market, it’s natural for Uber to attract its fair share of detractors trying to knock the company down a peg. The biggest problem is that Uber is making itself an easy target.

In light of all its recent controversy, Uber went from the “awesome startup that could” to a term synonymous with bad PR. Consumers tend to be forgiving, but how can Uber right its ship?

In this article, TX Zhuo provides several solutions to get Uber back in the public’s good graces.