Everyone loves free stuff, so freemium can be a great way to attract new adopters of your software.

However, if not implemented effectively, freemium can cause problems like flat sales or enabling freeloaders. But by using this strategy correctly, you can attract new customers who will remain loyal to your company for years to come.

In this Tech Cocktail article, TX Zhuo discusses the pros and cons of using freemium to produce new and loyal consumers and how to determine whether this strategy will work for your company.